Ladbrokes Review


£/€ 50 Free Bet with Ladbrokes


The world's leading betting and gaming outfit

  • FIFA
  • League of Legends
  • DOTA 2


  • Fantastic welcome bonus offer
  • Lots of language and currency options
  • Excellent Ladbrokes betting app


  • Football & racing focused
  • Very UK focused customer support
  • Many restricted countries

Overall Rating

Range of games


Loyalty program

Ladbrokes Info

  • eSportsbook: Ladbrokes
  • Website:
  • Established: 1886
  • Country: Gibraltar (010, 012 & 044) UK (Reference Number 1611) Belgium (FA+126426) Denmark (No license nr. available)
  • Support: Email Address [email protected] Telephone Number 0035020043003 Live Chat is available Opening Hours Ladbrokes offers support 24/7 VIP Manager Support is available for High Rollers
  • Minimum Deposit: £/€5
  • Deposit Bonus: £/€ 50
  • Deposit Options: Bank Transfer, Mastercard, Neteller, Paypal, Skrill, Ukash, Visa, Western Union
  • Withdrawal Options: Bank Transfer, Mastercard, Neteller, Paypal, Skrill, Ukash, Visa, Western Union

Ladbrokes traces its roots back to 1886 when a partnership was struck between Mr. Schwind and Mr. Pennington at Ladbroke Hall in Worcestershire where race horses were trained. The Schwind/Pennington partnership evolved into what has become one of the most recognised and respected betting companies around. Ladbrokes then is a brand that is steeped in tradition. Controlling over two thousand retail betting shops and annual revenues of more than £1 billion they are a force to be reckoned with. Their reliable high-street reputation has now transcended across their online gaming products and you can find Ladbrokes Poker, the Ladbrokes Casino, Ladbrokes Bingo, as well as this, their highly coveted sportsbook which recently spawned eSports.

Top scoop

“In 1961 the British government first legalised betting shops known as ‘bookies’. Ladbrokes were one of the first companies to hit the ground running opening up high street betting shops at an alarming pace. Most of these are still in place today, many of which are used as a tool branding and building online trust via offline bricks and mortar. With close to 3000 betting outlets in the UK, Ireland, Belgium and Spain Ladbrokes dominates the space”

“A true pioneer, Ladbrokes was very first bookmaker to offer fixed odds football betting back in the day”

Ladbrokes eSports

Being such a powerhouse Ladbrokes don’t need to jump at you with inciting eSports odds and flashy offers. They leave the car salesman tactics to new boys. Instead what they entice you with is their legacy and reputation. All the big eSports games are covered here such as:

  • Counter-Strike: Global Offensive (CSGO)
  • Dota 2
  • League of Legends (LoL)
  • Hearthstone
  • Heroes of the Storm

Ladbrokes Welcome Bonus

Ladbrokes offer new customers a free bet of up to £/€50 when they sign up. This current offering is a very competitive offer from such an established bookmaker. If you don’t fancy steaming in and claiming the full bonus amount, you can simply bet the minimum which is just £/€5. With top notch eSports features, games and promotions you won’t struggle to find something to wager on. Sign up via the registration form and place a paid bet of between £/€5 and £/€50 and Ladbrokes will match your stake with a free bet. The qualifying bet must be placed at minimum odds of 1/2 (1.50 in decimal). Once credited (as soon as your first bet is settled) the free bet is valid for seven days and the stake is not returned when it is placed.  Bets placed from accounts funded by Skrill (moneybookers) or Neteller are not eligible for the offer. Please note that with the Ladbrokes free bet offer, this must be used on win only bets. In other words which team will win. The free bet offer is an online exclusive so is not available via telephone betting or in stores.

Ladbrokes Live Betting

Ladbrokes certainly offers live eSports betting. Customers can expect great in-play functionality meaning you can bet on matches as they are being played. eSports betting really looks great at Ladbrokes, and there are usually several matches on per day to get involved with.

Ladbrokes Interface

The Ladbrokes website does what it says on the tin. Heavily sports focused with prominent bet slips and odds. A clean and clinical product, the famous red and white colour way has had a bit of an overhaul recently and delivers faster loading times than before.

There is slick navigation with a new left hand side menu, which takes you smoothly through all your betting options, a innovative tap betting system which allows you to throw down bets at the tap of your mouse. Overall it’s a thumbs up to a site which was looking a little tired and was often difficult to move around quickly. The update certainly makes spending time on the site a more well rounded and immersive experience.

Ladbrokes Security

Recently the company has announced a merger with its long standing arch nemesis Gala Coral cementing its long-term future. Your money is safe here.

Ladbrokes Support

As you would expect from years of UK facing service the Ladbrokes customer support team is skilled and available 24/7 to help players via email, phone or live chat. Anyone experiencing a problem or just in need of a little help can rest easy knowing that someone will be on it right away.

Ladbrokes Conclusion

Whilst Ladbrokes is perhaps not leading the pack along with Betway when it comes to eSports. We would argue that it doesn’t need to. It is hard to keep everyone happy and Ladbrokes does cover the majority of bases. Ladbrokes is a great all rounder and there is enough here to keep you entertained. If Mr Green is the James Bond of sportsbook. Ladbrokes is the godfather.

Pro players tip

“The site is currently looking fly and with its mobile product also delivering there seems to be no reason why with regards to eSports betting Ladbrokes can’t be in the top flight of bookmakers. The sign up bonus is lacking but the ongoing promotions are great and in general there is little to complain about when it comes to Ladbrokes online bookmakers. The casino product is glorious, maybe some more big odds would push them all the way to the top. One of the undisputed eSports heavyweights for the professional player”

Current Tips to enjoy at Ladbrokes

If you’re looking for betting tips, check out our betting tips boards including our Games Tips section and our Forum.